Jeremy Scott collaborates with Swatch watches for the second time.

Quirky American designer Jeremy Scott, famed for his originality through use of garish colour, pop culture reference and outlandish design has unveiled his second collection with Swiss brand Swatch. Scott’s first incredibly successful collaboration for Fall 2011 included three unique designs; Lightening Flash Swatch, Winged Swatch and Swatch Opulence – a black and gold design with a vintage frame style face. Each one represented a celebration of pop culture excess.
This time round, his Spring 2012 collection, Jeremy Scott x Swatch, consists of a heart-shaped pocket watch and four eye-catching wristwatches with unique motifs including leopard print, x-ray goggles, a silver frame face and a simple white wash style with distorted numbers.

Each Scott Swatch retails at around €50. Not a bad price to pay for a statement piece created by a designer favoured by legions of celebrities, including Kanye West, Agyness Deyn, Victoria Beckham, Beyoncé, Gwen Stefani and Nicky Minaj.

His new collection is rumoured for general release in October but no date has been announced as of yet. If you have the time, check for updates at www.swatch.com